ZEISS LightPro Technology

Why ZEISS.

We started with the lens and built the rest of the company around it. This is why.

Polarised lenses cut too much.

Standard polarised lenses filter up to 99 percent of reflected light. That kills glare, but it also blocks part of the visual information reaching your eye, which can flatten depth and contrast. Where sun and shade alternate, those lenses can read as too dark.

[ DIAGRAM — POLARISED VS LIGHTPRO ]

LightPro filters only what disturbs.

ZEISS LightPro Technology filters the part of reflected light that causes visual disturbance, while preserving the reflection that carries useful information. Reducing the dominant light colours of an environment gives more balanced colour perception, and shadow and contrast that would otherwise be indistinguishable stay visible. Glare drops in intensity. Detail does not.

What we found

One drive. Three things we did not expect.

[ First-person account of the KL drive. Screens stayed readable. No distortion. I stopped squinting. Keep it specific and testable. ]

[ OPTICIAN CLIP — unscripted, named, signed release ]
The maths

Same glass. Different bill.

Designer houses
$400–500
  • ZEISS LightPro lenses
  • A name on the temple
  • You pay for both
wearKlear
$189
  • Genuine ZEISS LightPro lenses
  • UV400, Category 3
  • No logo tax
Others at this price
$189
  • Off-the-shelf UV400 lenses
  • No named lens maker
  • The frame is the product

The lens has a history.

Optical research since 1846. The first eyeglass lenses in 1912. Here is where the glass came from.

Read the story →